Finally tried @snackapade
and it did not disappoint. Marshmallows needed to be disrupted and Smash Mallow did just that. I feel the flavors are more disrupting than the health benefits as it is not much different than a regular marshmallow health wise. The flavors are fun and add a new level of depth to the honorable marshmallow. The packaging is also a work of art and the light color palette is perfect. It is founded by Jon Sebastiani who also founded @kravejerky
.... from the articles that I have read it looks like it is following a more explosive growth trajectory than @kravejerky
which isn't surprising given that they have already established industry relationships. Can't wait to continue to follow this brand!