Hi, folks! 👋 We're Joanna and Johnny of Letterfolk. Sometimes we like to pop out from behind the screen and reintroduce ourselves.
This time two years ago the seed of Letterfolk had just been planted in our brains. We were living in NYC with a newborn and a two-year-old. We were trying to think of a creative way to document our newborn’s monthly milestone photos, and Johnny mentioned the old letter boards we used to have in our elementary school class photos. We soon realized letter boards were nowhere to be found or purchased in 2015, which was a bummer because we’d decided it’d be neat to have a big one on our NYC apartment wall, too.
We started wondering if others would feel our same excitement for letter boards, and the idea started turning from a passion project to a potential business idea. What ensued were months of research and eventually finding an American manufacturer who could create the board designs and dimensions we had in mind: 10”x10”, 16”x20”, and 24”x30”. The manufacturer thought we were crazy to want to sell something they’d only ever made as a utilitarian/industrial product. (In fact, they were so skeptical that they almost wouldn’t work with us! We still use them today, and they’ve come around to the idea now. 😊) To give ourselves a longer runway financially, we moved from NYC to Salt Lake City, UT, and launched Letterfolk from our basement at the end of October 2015. We now have an awesome team of people who help us fulfill your orders, and our focus day-in and day-out is how to make Letterfolk the kind of company we’re proud to own. We are so grateful for all of you and your continued support of our brand, and we’re super excited for what lies ahead! Thanks for helping us turn our dream into a reality! ❤️ 📷: @mediastalgia